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The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on June 17, Twitter acquired application developer Atebits on April 11, 2010.Atebits had developed the Apple Design Award-winning Twitter client Tweetie for the Mac and i Phone.Jack Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group.inspired by Flickr and the five-character length of American SMS short codes.NASA has also hosted over 25 "tweetups", events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach goals of NASA. This grew to 100 million tweets posted per quarter in 2008.In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue. In February 2010, Twitter users were sending 50 million tweets per day. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.On April 5, 2011, Twitter tested a new homepage and phased out the "Old Twitter".
Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility.Users access Twitter through its website interface, Short Message Service (SMS) or mobile device application software ("app").Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. In 2012, more than 100 million users posted 340 million tweets a day, Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo.Dick Costolo, formerly Twitter's chief operating officer, became CEO.On October 4, 2010, Williams made an announcement saying that he will stay with the company and "be completely focused on product strategy".